If
you own or work for a hair salon, you know that the client-stylist
relationship is important. People look for salons based on word of
mouth, social networking sites, and review sites like Yelp.
Hair and beauty salon blogging is another way to attract and maintain
your client base. Hair is important to many people, and customers want
to know that they are trusting their image with a knowledgeable salon.
Product Reviews
All
the hair salons featured have product reviews on their blogs. Clients
look to their stylists for advice on what products to use. They trust
that salons will recommend products in an unbiased manner. Product
recommendations are also helpful for those who want their hair to look
like they just came from the salon.
A great example of this is M Salon in Houston, Texas. Their review of Bumble and Bumble’s Shine Shampoo and Conditioner is short but informative.
Events
New Leaf Hair Studio
in Bristol, Rhode Island, is an award-winning salon specializing in
bridal hair and makeup. Their blog is full of posts featuring beautiful
brides having their hair and makeup done by New Leaf staff on their
wedding days. Potential clients looking to be beautified for special
events can go through the archive and find plenty of examples of the
staff’s wonderful work:
- A “True” Newport Bride!…Caryn 6.17.11
- Meg’s Going to the Chapel…Meg 7.30.11
- Country Club Class…Katie 6.11.11
Before and After
Emerson Salon
in Seattle, Washington, has a reputation for hip haircuts and for
having a welcoming staff. Their blog is a way for current clients and
those looking for a salon to see product recommendations and salon news,
as well as before and after photos. Many of their clients go for
drastic, interesting changes, which are artfully done and photographed
beautifully.
- Hair by Franz: Seth’s Cut and Color
- Fresh and New Musical Style
- Hair by Franz: Jer’s La Roux Inspired Haircut
Salon and Staff News and Awards
Avanti Salon
in Boston loves hair, their staff, and giving back to the community
through charity work. Their blog advertises their fund-raising efforts,
most recently the Susan G. Komen 3-Day for the Cure. Avanti also
celebrates the achievements of its staff. For example, colorist
Priscilla Collins won the 2011 Boston.com A-list Award for Best
Corrective Color.
Tips and Trends
XEX Hair Gallery in Chicago has an active blog that focuses on trends in hair styles.
They recently blogged about thefeather extensions trend, and their
blog is full of how-tos for popular hairstyles, including hip updos to
fight the summer heat. They also post staff updates and their commentary
on the world of fashion.
Culture
Boston’s Jeffrey Lyle Salon’s Being Blonde blog
isn’t your average salon blog. Lyle blogs regularly about the latest
and greatest in art and fashion. The music highlighted on the blog is
also played in the salon. A picture may be worth a thousand words, but
Lyle’s blog posts provide great insight into his salon’s atmosphere. He
also posts about the happenings in Boston, such as the emergence of food trucks.
If you have any additional ideas or stories about pumping up the
content on your own hair and beauty salon blog, let everybody know in
the comments!
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